In general, my target market is a WWU student, but when I was coming up with my design concept, I had my roommate in mind. He is a 21 year old only child, and an Economics major. He, and the people of my target audience, requires some gentle nudging to perform everyday tasks because for the first time in their lives, they do in fact have to do everything for themselves. I created my ad with the hopes that it would gently remind my audience of what needs to be done, without being insulting, or overly mothering. Instead it should hopefully come across as rational reminder of the benefits of turning off the lights, both directly to them, saving money, and to the world at large, less coal burned and fighting global warming.
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